The Team Behind NAPSA’s Growing Digital Presence
Why Communication Matters in Pretrial Justice
NAPSA’s growing communications efforts bring together Wendy Venvertloh, Executive Director, Nichole Richardson, Dykema Association Management Services; Corina N. Castillo, Pretrial Program Manager for the 6th Judicial District of New Mexico; and Hillary Hartoin, NAPSA Board Member and At-Large Director, who helps lead the development and writing of content for The Standard, NAPSA’s blog.
Together, the team supports a communications strategy designed not simply to tell members what NAPSA is doing, but to create meaningful opportunities for professionals across the country to connect, learn, contribute, and be recognized.
While each member brings a different role and perspective, their work connects NAPSA’s organizational priorities, social media presence, professional resources, and storytelling into a more cohesive digital communications strategy.
Building NAPSA’s Social Media Community
At the center of NAPSA’s social media presence is Corina N. Castillo, Pretrial Program Manager for the 6th Judicial District of New Mexico and a member of NAPSA’s Communications Committee.
Corina helps lead the planning, coordination, and day-to-day engagement behind NAPSA’s presence across LinkedIn, Facebook, and Instagram. Working from an organized social media calendar, she helps ensure that NAPSA maintains a consistent presence while balancing organizational news, educational resources, conference and training opportunities, member recognition, committee activities, professional observances, and stories from across the pretrial field.
But Corina’s role goes beyond scheduling posts.
As a practicing pretrial professional herself, she understands the audience behind the platforms. NAPSA’s followers include officers, supervisors, program managers, directors, judges, researchers, treatment and justice partners, and professionals working in jurisdictions of every size across the country.
That practitioner perspective helps turn NAPSA’s social media from a place where information is simply posted into a place where the pretrial community can see, recognize, and learn from one another.
Helping Tell the Stories Behind the Field
Working alongside the social media efforts is Hillary Hartoin, NAPSA Board Member and At-Large Director, who also serves on NAPSA’s Communications Committee and helps develop, write, and manage content for The Standard.
Hillary’s role with the blog focuses on helping NAPSA tell the stories behind the organization and the broader pretrial profession. That includes identifying topics and individuals to feature, developing articles, interviewing NAPSA leaders and practitioners, highlighting committee initiatives and promising practices, and helping translate the work occurring throughout the association into content that is accessible and meaningful to members.
Since the launch of The Standard, Hillary has contributed articles highlighting many different dimensions of the profession—from the people leading NAPSA to the committees shaping its work and the innovations occurring in jurisdictions across the country.
Her Meet the NAPSA Board series has introduced readers to leaders including President Eric Schmidt, Vice President Domingo Corona, Past President Kelly Bradford, and Treasurer Tara Boh Blair, giving members an opportunity to learn more about the professional experiences and people behind NAPSA’s leadership.
Other pieces have moved beyond individual profiles to explore the infrastructure that supports the profession, including “Setting the Standard: How the NAPSA Standards Committee Shapes Pretrial Justice,” “Building Knowledge, Advancing Practice: The NAPSA Education Committee,” and “Telling the Story of Pretrial Justice: The Role of the NAPSA Communications Committee.”
The blog has also created opportunities to showcase innovation and leadership outside the organization itself. Articles such as “Advancing Evidence-Based Pretrial in Indiana: Judicial Spotlight: Judge Mark Spitzer” and “New Mexico Pretrial Executive Network Summit Strengthens Leadership, Innovation, and Community” allow practitioners to learn from work happening in jurisdictions across the country.
More recently, “Building the Next Generation of Pretrial Leaders: How NAPSA's Leadership Workgroup Is Shaping the Future of Pretrial Leadership” explored the importance of intentionally developing the next generation of professionals who will guide the field.
Through this work, Hillary helps connect her role as a NAPSA Board Member with a broader goal: making the work of NAPSA, its members, and the pretrial profession more visible.
Where the Blog and Social Media Come Together
Corina and Hillary’s roles also demonstrate how NAPSA’s expanding communications platforms complement one another.
The Standard provides the space to tell a deeper story.
Social media provides the opportunity to bring that story to the community.
A long-form article highlighting a practitioner, committee, emerging practice, or innovative jurisdiction can become multiple opportunities for engagement across LinkedIn, Facebook, and Instagram. Social media then directs members back to NAPSA’s website, where they can explore the full story, discover additional resources, and learn more about the association.
At the same time, the relationship works in the opposite direction. Conversations, accomplishments, photographs, programs, and ideas shared by members through NAPSA’s professional network can identify new stories worth exploring through The Standard.
Together, Corina’s leadership of NAPSA’s social media presence and Hillary’s work with The Standard help create a continuous communications cycle:
Find the stories. Tell the stories. Share the stories. Start conversations. Connect the field.
That collaboration supports a larger goal than simply increasing the number of posts NAPSA publishes.
It helps create a national professional community in which practitioners can see the work happening beyond their own jurisdictions, recognize colleagues, discover new ideas, and understand how their individual work contributes to the larger pretrial profession.
One Communications Strategy, Many Voices
NAPSA’s growing digital presence demonstrates what can happen when organizational leadership, professional storytelling, and practitioner voices come together.
Wendy Venvertloh provides executive leadership and helps connect communications with NAPSA’s broader organizational mission and strategic direction. Nichole Richardson provides association management and communications support that helps turn those priorities into consistent outreach.
Corina Castillo helps lead NAPSA’s social media presence, coordinating and engaging with the professional community across LinkedIn, Facebook, and Instagram. And Hillary Hartoin, as a NAPSA Board Member and Communications Committee member, helps develop and write The Standard, creating a platform where NAPSA can go beyond announcements and tell the deeper stories of the people, practices, leadership, and innovation shaping pretrial services.
Each role is different, but the purpose is shared:
To connect the field, elevate its professionals, share its knowledge, and ensure the important work happening in pretrial services has a platform and a voice.
Want to Get Involved? Add Your Voice to NAPSA’s Communications
NAPSA’s communications efforts are strongest when they reflect the experiences, ideas, accomplishments, and perspectives of professionals from across the pretrial field—and the Communications Committee provides an opportunity for members to be part of that work.
Whether you enjoy writing, storytelling, social media, identifying emerging practices, recognizing the accomplishments of colleagues, sharing resources, or simply helping generate ideas for future content, there are opportunities to contribute. You do not have to be a communications professional to bring something valuable to the committee. Practitioner experience and a willingness to share what is happening in your jurisdiction or across the profession are exactly what help make NAPSA’s communications meaningful.
Getting involved is also an opportunity to connect with colleagues from across the country while helping NAPSA identify and elevate the people, programs, innovations, and ideas that deserve a broader audience.
The Communications Committee is always looking for new voices, new perspectives, and new stories to tell. If you would like to become more involved with NAPSA and help strengthen how we connect and communicate with the pretrial community, consider joining the Communications Committee or contributing an idea for The Standard.
Because NAPSA’s story is not the story of any one committee, leader, or organization.
It is the collective story of the professionals and communities that make up the pretrial field—and we want to help you tell it.
To contribute ideas or learn more, contact NAPSA at info@napsa.org.








